Sale Transformation for Market Leadership
We took the challenge of providing strategic impetus to company’s marketing. The team had detailed discussions with the management, marketing team other key employees, stockists, dealers and customers. We conducted a market research, identified potential for the company’s products, suggested the policy of premium pricing, made comprehensive sales MIS
Sales Transformation
Bussiness Profile
One of our clients is a known manufacturer of building materials. He has been a pioneer in his field by constantly offering new products which add new dimensions to architectural space.
Business Challenge
The company witnessed a negative growth rate for the last three years. There was a strong pressure from the marketing team for a steep cut in prices in order to compete with new players. The lack of growth acted as a deterrent for the company to modernize and expand rapidly in the evolving market.
Our Intervention
We took the challenge of providing strategic impetus to company’s marketing. The team had detailed discussions with the management, marketing team and other key employees, stockists, dealers and customers. We conducted a market research, identified potential for the company’s products, suggested the policy of premium pricing, made comprehensive sale MIS
Results
- The company created a strategic vision to effectuate rapid and sustained growth
- The company also started monitoring its dealer network on a wider level with the scorecards developed by Industryplus team.
- The company opened its sales office in Middle East, Sri Lanka and Africa.
Sale Growth ( 6 Month)
10%
Increased bySale Growth ( 2 Years)
15%
Increased by
You may also like
Productivity Improvement for Capacity Enhancement
2 September, 2022
Acquisition Strategy
2 September, 2022
Activity Based Costing for Cost Leadership
2 September, 2022